Resume | Amanda Mott

Over twenty years of experience building effective organizational communications and marketing strategies. Core competencies include:

Strategic Integrated Marketing
Project Management
Brand Identity
Community & Public Affairs
Social Media Strategy & Implementation
Strategic Planning
Targeted Public Relations
Website Development & Management
Print Production
Writing & Editing

Professional Experience

2013 – Present
Associate Director of News
Office of Communications
University of Pennsylvania

Promote the mission and brand of the University of Pennsylvania, a private Ivy League institution, and one of the largest research institutions in the United States. Lead on editorial and support media strategy in a busy newsroom. Oversee production of daily digital news service engaging 230K+ stakeholders across the University, with targeted weekly editions. Serve as the first line editor for news releases and features for the University website and for distribution.

Key Accomplishments:

Targeted multichannel PR strategy delivering robust regional, national, and international coverage.
Manage talented team of six news officers to promote Penn’s 12 colleges and centers.
Senior level media support to areas including the Office of the President, EVP, and Penn Global including launch of the Penn Biden Center for Diplomacy & Global Engagement (2018), Perry World House (2016), and the Penn Wharton China Center in Beijing (2015).

2005 – October 2012
Director of Communications
Moore College of Art & Design

Directed integrated marketing communications strategy for an independent visual arts college. Oversaw all communications, PR, public affairs, and marketing across platforms including direct mail, advertising, print, electronic, and social media. Participated in strategic planning at executive, board, and committee levels. Managed college communications department and a budget of $300K supporting all areas of the college including admissions, development, continuing education, student services, and the galleries.

Key Accomplishments:

Delivered successful production of more than 70 print jobs and 100 electronic jobs each year.
Drove targeted PR strategy with an average placement of 50 press impressions each month.
Directed and implemented communications plan for presidential transition at Moore.
Led successful college-wide rebranding campaign.
Developed and implemented new social media strategy.
Managed redesign and development of Moore website.
Directed new website SEO strategy doubled traffic within 10 months of site launch.
Developed and lead communications plan for successful $30 million capital campaign.
Initiated bi-monthly HTML newsletter with tailored content for segmented audiences.
Developed budget and marketing plan rolling out graduate program launch.
Produced and implemented successful integrated marketing plan for 160th Anniversary year celebration.
Co-wrote and managed production of college history, published by Arcadia Publishing.
Developed budget and marketing rolling out graduate program launch.
Introduced college style guide to strengthen Moore’s brand identity.
Secured placement in The New York Times for gallery exhibition.

Professional History
2002 – 2004
Director of Communications & Public Relations, Episcopal Community Services, Philadelphia, PA.
Oversaw agency communications, marketing, and PR with $200K budget and staff of three. Participated in strategic planning process at executive, board and committee level.

1995 – 2001
Public Relations Manager, Episcopal Community Services, Philadelphia, PA.
Managed PR, publications, and media relations for large multi-program social service provider.

1992 – 1994
Coordinator of Communications, Risk Reduction Center, Philadelphia Heart Institute (PHI), Presbyterian Medical Center.
Promoted all aspects of the PHI’s preventive cardiac care facility including clinical, nutrition and fitness services, drug trials, and patient education.

1991 – 1992
Continuing Medical Education Coordinator, Presbyterian Medical Center; Philadelphia, PA.
Associate to the Director of Continuing Medical Education. Helped initiate programs, procedures and policy. Coordinated logistics for courses; managed production of publications, mailings, and promotions and maintained accreditation through PA Medical Society.

1988 – 1991 Freelance Writer / Editor / Designer, Bowling Green, OH.
Full-time freelancer offering editorial services to clients including publishers, advertising agencies, and academic institutions.

1988
Assistant Event Director, Bowling Green State University, College of Music; Bowling Green, OH. Assisted the Director of New Music & Arts Festival. Prepared grants, organized selection process, maintained archives, and coordinated festival publicity. Nine-month, grant-funded position.

1986 – 1987
Contributing Editor / In-House Art Director, Beacham Publishing; Washington, DC. Designed book covers, page layouts, and publicity materials for this specialty reference book publisher. Supervised all print production. Wrote and edited articles.

Publications & Training:
Moore College of Art & Design, Campus History; Amanda Mott & Sharon Hoffman, Arcadia Publishing, 2008
Social Media & New Media PR Boot Camp, Public Relations Society of American, New York, NY, 2012

Community Leadership
Gala Event Committee, The Print Center (20014-Present)
Board member, Hosts for Hospitals (2002 – 2015)
Judge, PRSA Best in Maryland Awards (2007)
Volunteer, Bartram’s Garden, pro-bono marketing plan (2004 – 2005)
Steering Committee, Association of Fundraising Professionals (AFP) National Philanthropy Day (2000 – 2003)

Education
University of Pennsylvania; Philadelphia, PA
MLA degree candidate (completion target Dec. 2023)

Smith College; Northampton, MA
BA degree, cum laude

Central School of Art & Design; London, England
Now Central Saint Martins College of Art & Design
Independent Study of Photography under Geoffrey Ireland

Bowling Green State University; Bowling Green, OH
Independent Study in Photography and Photojournalism

Technical Skills
Windows and MAC platforms
Microsoft Office
PowerPoint
Excel
InDesign
Illustrator
Photoshop
Dreamweaver
HTML
CSS